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For Immediate Release
FindTape.com Implements Director Technology Partners' GoogleTM Checkout Hub To Speed Transactions and Improve Conversions
New York, NY, December 6, 2006 - Leading adhesive tape provider, FindTape.com, now supports Google checkout through the use of Director Technology Partners’ G-HubTM module. "The G-Hub implementation is a win-win for FindTape.com given the positive benefits that accrue to both the retailer and customer," explains Director Technology Partners’ CTO Kevin Mahoney. "Customers will see a speedy one-click checkout process, while the retailer will see improvements in advertising click-through, conversion, and cart abandonment."
The G-Hub module is a set of .NET classes that are customized for individual clients to enable seamless integration with Google checkout. Information that flows to Google includes real-time shipping, tax, and promotion calculations, as well as order shipment and tracking data. The G-Hub also processes order-related messages that flow from Google back to the retailer. The benefits to both Findtape.com and its customers are as follows:
Customer Benefits
- Fast, single-click checkout. Customers can use their stored Google credentials to purchase on FindTape.com (and any other Web site that accepts Google checkout). This eliminates the need to input billing and credit card information at various sites since it is Google that charges the customer credit card and not the retailer.
- Consolidated statement of orders across multiple sites. Customers can access a consolidated statement of their Google order history that shows purchases made across different sites.
- Improved buyer confidence. The Google name enables customers to feel more confident and secure about their transactions.
FindTape.com Benefits
- Improved conversion rates through quicker checkout and increased trust. Fewer steps during checkout translate into lower cart abandonment; while use of the Google name instills confidence in users who may be less familiar with the FindTape.com brand.
- Improved advertising intrusiveness. The Google shopping cart icon appears in all of FindTape.com’s Adword placements so that the ad stands out from other merchants.
- Lower payment processing fees. Google offers lower fees vs. other payment gateways, plus FindTape.com can take advantage of a payment processing credit of up to 10 times their Google AdWords budget.
- Increased fraud protection. Google’s fraud tools help prevent invalid order processing, and Google’s "Payment Guarantee" helps protect against chargebacks under certain circumstances.
About FindTape.com
FindTape.com ( www.findtape.com) is the Web's foremost site for the purchase of adhesive tape products at a great value for consumers, as well as industries such as entertainment, hospitality and others. FindTape.com features a broad assortment of adhesive tapes including gaffers, spike, wire-line, duct, painters, double-sided, packaging, sports and more.
About Director Technology Partners, LLC
Director Technology Partners ( www.directortech.com) provides reasonably priced Web development services from experienced people who have built some of the best performing sites on the Web. Solutions include the FASER TM e-commerce platform (an affordable, best-of-breed solution), Google TM checkout integration, custom applications, corporate site development, site redesign and more.
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