For Immediate Release
Director Technology Partners Wins New E-commerce Platform and Redesign Business for Rose Brand, a Leading Supplier to the Entertainment Industry
New York, NY, December 4, 2006 - Director Technology Partners, the e-commerce development shop formed by two former Directors of a leading e-commerce firm, wins the Rose Brand account by besting 5 other companies. "Director Technology Partners impressed us with their experience and e-commerce platform, as well as their engineering, user experience, and creative talent. They showed us that we didn't need to spend a fortune to obtain a state-of-the-art e-commerce site," said Troy Polan, IT Director at Rose Brand.
The new site will use Director Technology Partners' .NET 2.0 e-commerce platform and include features such as personalization, content management, product comparisons, cross-merchandising, account-based pricing, custom quotes, promotions, keyword search, and backend integration. It will also introduce a completely redesigned interface for improved usability, branding and search engine optimization.
Kevin Mahoney, CTO of Director Technology Partners, explains why he's excited about the project, "Rose Brand gives us the opportunity to build the most technically advanced site in the category. The new site will take advantage of a tested and proven e-commerce feature set that will make the site more user-friendly, promote customer migration to the Web, and expand the customer base."
Site administrators will also find the new platform to their liking. The site will feature a WYSIWYG content administration system to enable quick changes to content, product catalog, promotion, and merchandising pages without any technical assistance.
About Rose Brand
Rose Brand ( www.rosebrand.com) is North America's premier provider of theatrical fabrics, custom stage drapery, and supplies for the live entertainment, film, TV, display, and event industries.
About Director Technology Partners, LLC
Director Technology Partners ( www.directortech.com) provides reasonably priced Web development services from experienced people who have built some of the best performing sites on the Web. Solutions include the FASER TM e-commerce platform (an affordable, best-of-breed solution), Google TM checkout integration, custom applications, corporate site development, site redesign and more.
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