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For Immediate Release
FindTape.com® Conversion Jumps 34% After Launch of New E-commerce Site on Director Technology Partners' .NET 2.0 Platform
New York, NY, October 24, 2006 - FindTape.com, a leading supplier of adhesive tape to commercial entities and consumers, launches its new e-commerce site featuring a .NET 2.0 e-commerce solution from Director Technology Partners. Louis Peter, Director Technology Partners' Managing Director says, "It's the most advanced site in its category, with features that include targeted content, content & catalog management, automated cross-sells, search engine optimized pages, promotions, WYSIWYG administrative controls, and more." Customers have praised the site for its new features and its ease of use.
FindTape.com conversion rate is now 5.9%, an improvement of 34% compared to the same period year ago. Conversion is that much more impressive when considering a global conversion rate of 2.1% for e-commerce sites as reported by Fireclick® (w/o 10/16/06). Conversion increased significantly based on new features such as the following:
- Shopping cart that calculates real-time shipping quotes
- Product comparison matrices that sort by price and other attributes
- Tape finder that limits the viewable product set to those with user-specified attributes
- Search engine that handles common misspellings
- Flexibility to view all product offerings within a category on a single page (relevant to high-bandwidth visitors)
- Reporting engine that provides a wealth of information such as the effectiveness of featured items, cross-sells, referring URL's, keyword buys and more
High sales conversion is also helped by the new platform's site administrative module that makes daily changes simple. The site's content, catalog, merchandising, promotions and keyword buys are all easily managed through a user-friendly interface that requires absolutely no technical assistance or technical knowledge. Furthermore, the .NET 2.0 framework enables improved application performance, scalability, stability, deployment, and developer productivity vs. classical ASP pages.
About FindTape.com
FindTape.com ( www.findtape.com) is the Web's foremost site for the purchase of adhesive tape products at a great value for consumers, as well as industries such as entertainment, hospitality and others. FindTape.com features a broad assortment of adhesive tapes including gaffers, spike, wire-line, duct, painters, double-sided, packaging, sports and more.
About Director Technology Partners, LLC
Director Technology Partners ( www.directortech.com) provides reasonably priced Web development services from experienced people who have built some of the best performing sites on the Web. Solutions include the FASER TM e-commerce platform (an affordable, best-of-breed solution), Google TM checkout integration, custom applications, corporate site development, site redesign and more.
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