With the ever increasing migration of business from traditional channels to the Web, more and more niche markets have been penetrated by entrepreneurs interested in taking advantage of the trend. FindTape.com
was developed to sell a broad array of adhesive tape products at discount prices to the commercial, educational and consumer markets.
- Develop the best online resource for the purchase of industrial grade tape products.
- Minimize costs for development and customer acquisition in order to achieve profitability within a year after launch.
- Utilize highly targeted mechanisms to generate traffic and new customers such as search engine optimization and search engine marketing.
Director Technology Partners developed the FindTape.com site to match the same functional, branding, creative and usability standards used by the most successful sites on the Web. The solution was based on customizing the FASERTM ecommerce platform, using Director Technology Partners’ Rapid Development ApproachTM methodology (RDATM).
RDA uses small, self-managed teams of highly experienced resources to quickly develop sites. In the case of FindTape.com, we used two individuals, an Architect/Engineer and a Web Designer. The initial step in the process established the goals, target audience, brand positioning, and features of the site. Based on this information, the Web Designer developed a brand logo, while the Architect/Engineer mapped out the site functionality and usability characteristics.
Subsequently, home page and secondary page design templates were created to establish the look and feel of the site. After some modifications and approval, the remaining pages of the site were designed. Based on the creative and functional design characteristics established, customization of the FASER ecommerce platform began, including the user interface and order management components.
The total project took 10 weeks from the establishment of site goals through design, development, testing and launch of the site.
FindTape achieved its goal of profitability well within a year of its launch based on the following:
- Deployment of a best-of-breed ecommerce package that allowed easy modification to content, product catalog, merchandising and promotion aspects of the site.
- Use of the Rapid Development Approach methodology to engage a highly efficient and cost effective development team.
- Search engine optimization and efficient key word buys that attracted new customers to the site.
Our resources are proud to have developed some of the top performing sites on the Web such as:
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